Hey there…

I’ve spent my entire career in consumer agencies, but I also have solid experience working on, and leading, clients in the healthcare systems and OTC spaces. This is some of that work.

Caron Treatment Centers

Caron isn’t a beach resort in rehab’s clothing. Caron is staffed by world-class medical professionals who treat addiction like the chronic disease it is. Our challenge was to convince people (HCPs, insurance companies, potential patients, and especially their loved ones) that true recovery comes only once you get real about it.

Iora Primary Care

Most seniors don’t feel as though their doctor gives them the care and attention they deserve. The troubling part is, they’re right.

Iora Primary Care has set out to change all that. Iora sees fewer patients, with dedicated, doctor-led care teams that huddle daily to discuss patients’ individual needs. 65+ or on Medicare? It’s time to Break Free.

Tower Health Medical Group

Tower Health knows how important community is to one’s health. That’s why we have exactly what you need exactly where you are. No frustrating trips into the big city. No runaround with people who don’t know your name. Just top care, close by.

Lipo Flavonoid

Ever had an unexplainable ringing in your ears? You might be among some 50 million Americans who suffer from tinnitus. To bring awareness to this affliction, we hired an Emmy Award-winning foley artist (read: sound effects person) to help bring some clarity to the clanging. Our hope? To have more people understand that while there is no cure, there is help.

In addition to Lipo Flavonoid, I also contributed on a variety of B2B and B2C efforts for various OTC products in the Clarion portfolio, including Absorbine, Cystex, and Florajen.