PNC Virtual Wallet

In 2008, PNC launched an online money management tool that changed the way people banked forever. We named it the Virtual Wallet, and we launched it with TV spots that showed just how easy it could be to manage your money. Today', there’s millions of Virtual Wallet accounts.

The campaign was launched with broadcast TV, print, banners, an XBOX 360 integration, an online game, and quite possibly a branded partridge in a pear tree.